Social Media Marketing, How to get more customers.

Here are the keys to maximizing growth and increasing your income with social media marketing.

CARE
Your social profiles are the external/digital version of your business. The best way to gain customers and increase sales is to just care about your followers online.
CONSISTENCY
Do your business a favor. Pick a social media platform (I suggest Instagram) and post often. By often I mean at least four times per week. If you can do more that’s great. To be clear, I don’t mean four times in one day I mean pick four days a week and post. Consistency is the name of the game because the more people see your business name the more they’ll be interested. More importantly, the more you post the easier it becomes and the more valuable your account will be.

TELL A STORY
Don’t ‘sell’ your stuff, talk about your product or service. Write posts as if you were speaking to a friend not broadcasting a special on tomatoes at the supermarket. Give your posts a friendly, inclusive feeling maybe if you are selling tomatoes offer up a delicious recipe and then mention that a pound of tomatoes this week are only $3.00 so dinner is cheap.

LIKE BACK & BE SOCIAL
One of the most overlooked aspects of a business owners social strategy is paying attention to other people and businesses online. Over the past few years, I find that I know a person by Instagram name faster than their real name – you should be this way too.

RESPOND AND ENGAGE
Social media is “social” and customers expect some form of interaction from business owners to respond back when they react to a post, send messages or comment online. At least like their comment and be friendly – at best comment and engage in conversation. It’s easier now more than ever to Like a comment on Instagram; it’s easy to follow back a followers page, and it’s even more easy to Like a post by loyal followers feed.

COMPLETE PROFILES
There’s a Twitter profile of a local business that has their phone number as their Twitter handle. I don’t know if they think this is a good idea or if it was an oversight… but I’ll tell you this, its a bad idea. What’s a good idea is putting your phone number in the designated area and your business name as your Twitter name.