What the heck is… Search Engine Optimization (SEO)?
You've heard about it, you know you need it, you might even spend money on it. But do you know what Search Engine Optimization (SEO) is?
Well, let's talk about it. It's the process of optimizing your online content so that a search engine (Google) likes to show it as a top result for searches of certain keywords. .... or better yet SEO plays a crucial role in getting your business known. It allows you to show up higher in search results, which is always a win!
There are three main types of SEO
On-page SEO
Tactics such as Creating content, optimizing title tags, meta tags, H tags, internal linking, image optimization, etc. These efforts help search engines better understand and rank your website content.
Off-page SEO
Efforts include tactics that relate to activities carried out away from your website. Link building is a main off-page tactic, includes tactics such as content marketing, social media, reviews, building local profiles, etc.
Technical SEO
Things that directly impact the indexing and crawling of your site by search engines. Site speed optimization, structured data, and more.
Now that you get what it is... is your website optimized?
Shoot me an email if you need help.
