I Fell In Love With My Business… And Lost Myself

For the love of my business.

One of my biggest fears about falling in love—with anything-is losing myself in it. And yet, that's precisely what happened.

I fell in love with my business. I gave it everything.

And somewhere along the way, I lost myself.

Not just my sense of self, but my direction, my drive, my clarity.

After 20 years of doing what I love, I found myself completely overwhelmed.

Worn out from chasing fresh content, new ideas, changing trends, and quick wins that never seem to pay off in the long run.

Sound familiar?

If you've ever leaped into business ownership—if you've spread your wings and bet on yourself—you probably know this cycle.

At first, it's electric. You're fueled by purpose and passion.

You wear all the hats, pull all the strings, and light every fire.

But eventually the fade begins.

The spark dims. The pressure builds. The clarity slips.

You start looking around instead of within.

You try to keep up. Be everywhere. Please everyone.

You start managing the business instead of loving it.

And then—if you're like me—you hit a wall.

But here's the thing no one talks about enough:

That wall isn't the end.

Sometimes it's just a turning point.

Because somehow, after all the burnout, the light turns back on.

It doesn't always burst in. Sometimes it flickers.

A quiet idea. A long walk. A moment where you remember why you started.

And then comes the pivot.

The rebuild.

The restructuring.

Not to chase what's trending—but to reclaim what matters.

Not to reinvent yourself, but to return to yourself.

To build a business that works for you, not one that drains you.

If you're in that in-between space right now—if you've lost your spark or feel stuck in the cycle—I see you.

You're not broken. You're just at the part of the story where things shift.

You get to redefine what success looks like.

You get to build smarter, not harder.

You get to fall in love with your business again—but this time, without losing yourself in it. Or at least you'll know you can find yourself again.