Creative that works. Strategy that sells.
Content that connects.
I build brand experiences for small and mighty businesses—designed for performance, delivered with style. Here’s a look at how I’ve helped clients grow through storytelling, design, and digital campaigns.
I’m Jen Lew, a senior marketing and creative strategist with over 15 years of experience turning complex ideas into straightforward, results-driven campaigns. My background spans brand strategy, content marketing, web development, and visual design, with a consistent focus on clarity, performance, and business impact.
I’ve led integrated campaigns and creative initiatives for startups, nonprofits, and professional services firms, developing content and materials that resonate with both internal stakeholders and external audiences. Whether it’s developing sales enablement tools, writing editorial content, or launching digital campaigns, I bring a collaborative, solutions-focused mindset to every project.
I specialize in aligning messaging, design, and strategy—creating content systems that support brand growth, pipeline development, and cross-functional execution. From talent development programs to multi-channel B2B campaigns, I bring structure, polish, and measurable outcomes to the work.
Kait’s Angels – Fundraiser Campaign with DR Focus
Project Type: Multichannel Campaign (Email, Social, Web)
Client: Nonprofit serving Long Island families
Goal: Maximize ticket sales and donations for the annual fundraiser
Tools Used: Mailchimp, Canva, Squarespace, Facebook Events
Challenge
Kait’s Angels needed to scale visibility for their flagship fundraiser, “Designer Handbag Wingo,” with limited ad spend and a short runway. Past campaigns relied heavily on word of mouth.
Creative Approach
I developed a digital-first campaign built on urgency, exclusivity, and community pride. Assets included an email series with bold CTAs, a branded event page optimized for mobile, and a social teaser toolkit for supporters to share.
We focused on:
Pre-launch “save the date” drip emails
A/B-tested subject lines for urgency vs. value
Countdown-themed social stories and reels
Results
$ 40 K+ raised in a single day
62% email open rate, 22% click-to-ticketing
75% of tickets sold within the first 48 hours of launch
Elevated brand identity and community engagement
North Fork Print Co. – Repositioning for B2B Growth
Project Type: Brand Repositioning + Direct Outreach Campaign
Client: Two family-owned print shops (Brooklyn + North Fork)
Goal: Drive high-volume B2B orders and increase customer retention
Tools Used: Squarespace, Email (MailerLite), Meta Business Suite, Local SEO
Challenge
The brand had strong local roots but no unified identity or strategic messaging for B2B customers. Their visual presentation was inconsistent, and their outreach was reactive.
Creative Approach
I repositioned the brand across platforms:
Created a unified, modern visual identity
Wrote clear, benefit-driven copy focused on fast turnaround, personal service, and local pride
Designed outreach email templates for repeat clients with reorder incentives
Added testimonials, delivery info, and quote request CTAs sitewide
Results
34% increase in online quote requests within 90 days
2x growth in repeat business from hospitality and events clients
Improved time-on-site and reduced drop-off at on the pricing page
Strengthened B2B client loyalty via email remarketing
Kait’s Angels – Fundraiser Campaign with DR Focus
Project Type: Multichannel Campaign (Email, Social, Web)
Client: Nonprofit serving Long Island families
Goal: Maximize ticket sales and donations for the annual fundraiser
Tools Used: Mailchimp, Canva, Squarespace, Facebook Events
Challenge
Kait’s Angels needed to scale visibility for their flagship fundraiser, “Designer Handbag Wingo,” with limited ad spend and a short runway. Past campaigns relied heavily on word of mouth.
Creative Approach
I developed a digital-first campaign built on urgency, exclusivity, and community pride. Assets included an email series with bold CTAs, a branded event page optimized for mobile, and a social teaser toolkit for supporters to share.
We focused on:
Pre-launch “save the date” drip emails
A/B-tested subject lines for urgency vs. value
Countdown-themed social stories and reels
Results
$ 40 K+ raised in a single day
62% email open rate, 22% click-to-ticketing
75% of tickets sold within the first 48 hours of launch
Elevated brand identity and community engagement
"I’ve helped over 30+ small businesses build smarter brands
across web, print, and digital—with results that keep them coming back."
Multi-Platform Creative Strategy & Execution for Small Businesses Across Industries
Role: Creative Director and Marketing Strategist
Scope: Social Content, Email Marketing, Print Design, Website Copy
Led creative strategy and execution for over 30 businesses in varied industries
Produced campaign toolkits, modular content, and templates for reuse
Delivered cohesive messaging and creative across the funnel
Result: Clients saw a 2–5x increase in audience engagement across touchpoints
This work has included:
End-to-end Squarespace and WordPress websites
Brand identities built from scratch (logos, tone, visuals, messaging)
Print and digital ads, menus, signage, packaging
Email marketing campaigns that converted, retained, and re-engaged
Social media campaigns and editorial calendars
Sales tools: decks, one-pagers, brochures, product tags
>> Scroll for further case studies and industries I serve. <<
Industries & Clients Served
With nearly two decades of experience in digital marketing, web design, and brand strategy, I’ve helped businesses grow and evolve in an ever-changing digital landscape. While my expertise spans 15+ years, I focus on the last five years of client work to showcase the most relevant and impactful projects. My approach combines proven strategies with the latest digital trends, ensuring that each business I work with achieves a modern, results-driven online presence.
I take pride in building long-term relationships, adapting to each client’s evolving needs, and refining their digital presence as their business grows. Many of my clients have trusted me for years, returning as their goals expand and industries shift.
Long-term client relationships + Helping small businesses grow
Hospitality & Food Industry
Love Lane Kitchen – Website design, social media, email marketing, and branding strategies to enhance community engagement and business growth.
Love Lane Market – Created an online presence showcasing specialty foods and market offerings.
Ali Katz Kitchen – Designed an updated website highlighting baked goods and pantry items.
Old Mill Inn – Developed digital strategies, brand identity, graphic design, web design, email marketing, and social media management to elevate this historic waterfront inn.
Pizzetteria Brunetti – Complete branding, digital marketing, and website design from launch through growth.
Braun Seafood – Digital marketing, graphic design, and logo redesign to support retail expansion and fresh seafood promotions.
SerendipiTea – Social media strategy and content for wholesale and retail tea brand.
Chiikawa Official – Website development to launch this global brand into the U.S. market.
Touch of Venice – Website design and development for an authentic Italian restaurant, optimizing for local search.
Construction & Trades
Quarty Construction – Online platform to showcase construction projects and capabilities.
Drill Construction – Website development to highlight expertise and completed projects.
Seifert Construction – Website design, social media, email marketing, copywriting, and print advertising.
Boeckman Construction – Branding and digital strategies for business growth.
RLB Plumbing – Website design for easy access to services and inquiries.
North Fork Sights, Bites, and Flights – Website design and copywriting for this Long Island tour company.
Dart’s Christmas Tree Farm – Website design, event branding, promotions, and social media marketing.
Nursery & Landscaping
Glover Perennials – Online catalog, plant database, and logo redesign for a wholesale nursery.
Peconic River Herb Farm – Website highlighting native plants, live music events, and wedding venue offerings.
Hamptons Landscaping – Digital presence to promote high-end landscape design services.
Nonprofits & Community Organizations
Kait’s Angels – Website development and digital marketing to support fundraising, ticketing, events, and community programs.
North Fork Animal Welfare League – Website redesign to enhance adoptions, volunteer engagement, and community outreach.
Custer Observatory – Modern website to promote events, stargazing programs, and membership opportunities.
HUGS – Engaging digital strategy to support youth education and prevention programs.
Long Island Addiction Resource Center – Website design providing accessible resources and crisis support.
CAST – Social media and email marketing for community engagement.
Professional Services & Authors
The Music Project – Branding for a music, arts, and stargazing initiative.
Hospitality Within Consulting – Website showcasing hospitality management expertise.
Bethanny Orrick – Website design for a spiritual and personal coach.
Fish The Fork Charters – Digital marketing and web design for North Fork fishing charters.
Sail Hamptons Charters – Web design, development, and digital advertising for a premier sailing charter.
Easterly Sailing Charters – Website design for a luxury sailing charter service.
Brick Cove Marina & Events – Social media, event promotions, email marketing, and web design.
Lighthouse Court Reporting – Professional website for a legal services firm.
Sandra V. Saiegh – Website and branding for an estate planner.
Seiden Krieger Executive Search Consultants – Website design and development for a high-level recruiting firm.
Bia Lowe – Website design for author and poet.
Irvina Lew – Website development for a travel writer and published author.
Retail & E-Commerce
Padlette – E-commerce website for a unique paddleboard accessory.
Arni – Digital presence and branding for an independent retail brand.
Renee’s – Website and marketing for a boutique fashion and home store.
Hiro Clark – Digital marketing and advertising strategy for a luxury retail brand.
Chiikawa Official – Website development to launch this global brand into the U.S. market.
Park Slope Print Copy Plus – Branding, social media, and digital marketing for a multi-generational print shop in Brooklyn.
North Fork Printing – Social media to showcase fast, high-quality printing services.
Event Venues & Entertainment
Progressive NY Boat Show – Digital marketing and branding strategies for event promotions.
North Fork TV Festival – Branding, strategy, and event coordination.
Peconic Bay Medical Center – Social media and event promotions.
Vineyard Farmhouse – Website and branding for an event venue, vacation rental, and wedding destination.
Portfolio Samples Available Upon Request
Includes:
Blog articles, email flows, and one-pagers
Branded social and campaign visuals
Landing pages, decks, and content templates
Available as a Google Drive folder, Notion board, or PDF slide deck, depending on your preference.