Strategist. Designer. Copywriter. Creative Director.
I bring full-spectrum thinking to every project.
I’m Jen Lew, a marketing and design professional with over 15 years of experience translating complex ideas into clear, effective campaigns. My background spans brand strategy, graphic design, web development, and content creation—always with a focus on clarity, impact, and results.
I’ve led creative initiatives for nonprofits, startups, and service-based businesses, and I understand what it takes to build materials that engage both internal teams and external clients. Whether it's developing sales collateral, writing training content, or designing web and print assets, I bring a collaborative, solutions-first mindset to every project.
I specialize in aligning design with business objectives—creating assets that don’t just look good, but work hard. From L&D materials to digital campaigns, I bring structure, polish, and purpose to the table.
Graphic Design & Brand Collateral
Comprehensive Brand Identity & Marketing Suite for Seifert Construction
Client
Seifert Construction
Challenge
As a third-generation builder, Seifert Construction required a brand identity that honored its legacy while enhancing its presence across modern platforms. They lacked consistency across print, digital, and client-facing materials, which affected their perception, lead generation, and market clarity.
Solution
I delivered a fully integrated branding and marketing system that included:
Full logo suite and brand mark
Stationery, truck signage, and site-ready collateral, Print & Digital marketing campaigns.
Design and development of a WordPress website focused on luxury custom homes and renovations
Creation of social media content and asset templates
Design and execution of quarterly print marketing campaigns, including brochures, ads, and postcards.
Messaging strategy to tie it all together with trust, tradition, and expertise
This system positioned the Seifert brand as premium, accessible, and deeply rooted in quality craftsmanship.
Results
The brand refresh increased engagement across all channels and supported business growth through the generation of better-qualified leads and enhanced visibility. Their online presence became more competitive, and their print materials created a stronger connection with high-value clients and local collaborators.
Professional Development Programs
Integrated Brand Strategy & Community
Campaigns for CAST
Client
CAST (Center for Advocacy, Support & Transformation) Education & Outreach Campaigns for
Challenge
CAST required a cohesive marketing and communication strategy to support its expanding portfolio of education and outreach programs, which focus on food security, literacy, workforce development, and cultural enrichment. The organization required a unified voice across digital, print, and event materials to increase participation, funding, and awareness in the North Fork region.
Solution
I developed and executed a range of branded materials to support CAST’s core service areas, including:
Logos and sub-brand identities (e.g., CAST Legacy Circle, Arts & Culture, Culinary Program)
Truck signage for mobile outreach (CAST on Wheels)
Educational and impact-driven print materials & Newsletters ( Print & Digital)
Fundraising campaigns, donor appeals, and social marketing assets
Event promotions, including flyers, posters, and social graphics
Result
CAST maintained a unified, recognizable brand presence across all platforms, boosting community engagement, donor participation, and program visibility. The cohesive visual system elevated their impact storytelling and supported ongoing fundraising and advocacy efforts.
Professional Development Programs
Program Design & Learning Development
Strategy for NYSARTS
Client
NYSARTS (2007–2010)
Challenge
Create accessible, relevant learning opportunities for artists, administrators, and arts organizations across New York State, many of whom lacked consistent professional development support.
Solution
As Program Manager, I designed and led a portfolio of hybrid educational offerings, including in-person events, online courses, and live webinars. I developed original content, coordinated speakers and schedules, produced L&D materials, and oversaw branding and promotion for:
Arts Day in Albany (annual advocacy event)
Webinars on social media and artist marketing
Virtual courses for rural arts leaders
Multi-site Arts Summits with 300+ attendees, breakout sessions, and live panels
Result
NYSARTS expanded its reach and relevance, with programs consistently drawing high attendance and engagement. I laid the foundation for digital L&D offerings in a pre-Zoom era and built systems that scaled with the organization.
Email-Driven Fundraising Campaigns & Brand Strategy for Kait’s Angels
Client
KAIT’S ANGELS
Challenge
Kait’s Angels needed to consistently drive awareness, engagement, and donations across multiple annual fundraisers and community campaigns—all with a small team and no full-time marketing staff. Events included Designer Handbag Wingo, Pig Roast & Poker Run, and seasonal gift drives. The organization also needed a consistent visual identity across all touchpoints.
Solution
I created and executed the full brand and marketing strategy, including:
Development of a consistent, engaging visual brand
Website redesign for clarity, event access, and donor support
Design and delivery of targeted email campaigns that drove ticket sales, product pre-orders, and volunteer sign-ups
Custom fundraising landing pages, press releases, and blog content
Creation of event-specific social media graphics, print materials, and email templates
Emails were strategically timed with compelling subject lines, clear CTAs, and integrated design elements that matched print and social campaigns for a seamless user experience.
Result
Email open rates consistently exceeded industry benchmarks (35–45%), and campaigns regularly drove the majority of ticket sales for key events. The brand’s visibility grew, volunteer engagement increased, and merchandise pre-sales hit new highs with each cycle.
Email List Growth
+38% over 12 months
Volunteer Sign-Ups
250+ via email & social
Total Funds Raised (WINGO 2024)
$26,000+
Multi-Platform Creative Strategy & Execution for Small Businesses Across Industries
Client
Various
Challenge
Small businesses often lack the time, tools, or expertise to develop effective marketing systems that drive business growth. They need more than a designer or a copywriter—they need a strategist who can see the whole board, anticipate needs, and deliver fast, effective solutions across channels.
Solution
I’ve acted as an all-in-one brand strategist, creative director, copywriter, designer, and digital Swiss Army knife for dozens of businesses across various industries, including food, construction, nonprofit, retail, and hospitality.
This work has included:
End-to-end Squarespace and WordPress websites
Brand identities built from scratch (logos, tone, visuals, messaging)
Print and digital ads, menus, signage, packaging
Email marketing campaigns that converted, retained, and re-engaged
Social media campaigns and editorial calendars
Sales tools: decks, one-pagers, brochures, product tags
I’ve created and scaled brands that started as side hustles and became staples—with no agency, no overhead, just smart strategy and better-than-expected creative.
Result
Repeat clients. Sold-out events. Five-figure pre-sales. Press coverage. Growth in every direction.
Scroll for further case studies
and industries I serve.
"I’ve helped over 30+ small businesses build smarter brands
across web, print, and digital—with results that keep them coming back."
Industries & Clients Served
With nearly two decades of experience in digital marketing, web design, and brand strategy, I’ve helped businesses grow and evolve in an ever-changing digital landscape. While my expertise spans 15+ years, I focus on the last five years of client work to showcase the most relevant and impactful projects. My approach combines proven strategies with the latest digital trends, ensuring that each business I work with achieves a modern, results-driven online presence.
I take pride in building long-term relationships, adapting to each client’s evolving needs, and refining their digital presence as their business grows. Many of my clients have trusted me for years, returning as their goals expand and industries shift.
Long-term client relationships + Helping small businesses grow
Hospitality & Food Industry
Love Lane Kitchen – Website design, social media, email marketing, and branding strategies to enhance community engagement and business growth.
Love Lane Market – Created an online presence showcasing specialty foods and market offerings.
Ali Katz Kitchen – Designed an updated website highlighting baked goods and pantry items.
Old Mill Inn – Developed digital strategies, brand identity, graphic design, web design, email marketing, and social media management to elevate this historic waterfront inn.
Pizzetteria Brunetti – Complete branding, digital marketing, and website design from launch through growth.
Braun Seafood – Digital marketing, graphic design, and logo redesign to support retail expansion and fresh seafood promotions.
SerendipiTea – Social media strategy and content for wholesale and retail tea brand.
Chiikawa Official – Website development to launch this global brand into the U.S. market.
Touch of Venice – Website design and development for an authentic Italian restaurant, optimizing for local search.
Construction & Trades
Quarty Construction – Online platform to showcase construction projects and capabilities.
Drill Construction – Website development to highlight expertise and completed projects.
Seifert Construction – Website design, social media, email marketing, copywriting, and print advertising.
Boeckman Construction – Branding and digital strategies for business growth.
RLB Plumbing – Website design for easy access to services and inquiries.
North Fork Sights, Bites, and Flights – Website design and copywriting for this Long Island tour company.
Dart’s Christmas Tree Farm – Website design, event branding, promotions, and social media marketing.
Nursery & Landscaping
Glover Perennials – Online catalog, plant database, and logo redesign for a wholesale nursery.
Peconic River Herb Farm – Website highlighting native plants, live music events, and wedding venue offerings.
Hamptons Landscaping – Digital presence to promote high-end landscape design services.
Nonprofits & Community Organizations
Kait’s Angels – Website development and digital marketing to support fundraising, ticketing, events, and community programs.
North Fork Animal Welfare League – Website redesign to enhance adoptions, volunteer engagement, and community outreach.
Custer Observatory – Modern website to promote events, stargazing programs, and membership opportunities.
HUGS – Engaging digital strategy to support youth education and prevention programs.
Long Island Addiction Resource Center – Website design providing accessible resources and crisis support.
CAST – Social media and email marketing for community engagement.
Professional Services & Authors
The Music Project – Branding for a music, arts, and stargazing initiative.
Hospitality Within Consulting – Website showcasing hospitality management.
Bethanny Orrick – Website design for a spiritual and personal coach.
Fish The Fork Charters – Digital marketing and web design for North Fork fishing charters.
Sail Hamptons Charters – Web design, development, and digital advertising for a premier sailing charter.
Easterly Sailing Charters – Website design for a luxury sailing charter service.
Brick Cove Marina & Events – Social media, event promotions, email marketing, and web design.
Lighthouse Court Reporting – Professional website for a legal services firm.
Sandra V. Saiegh – Website and branding for an estate planner.
Seiden Krieger Executive Search Consultants – Website re-design and development for a high-level recruiting firm.
Bia Lowe – Website design for author and poet.
Forays In France – Website development for a travel writer and published author.
Retail & E-Commerce
Padlette – E-commerce website for a unique paddleboard accessory.
Arni – Digital presence and branding for an independent retail brand.
Renee’s – Website and marketing for a boutique fashion and home store.
Hiro Clark – Digital marketing and advertising strategy for a luxury retail brand.
Chiikawa Official – Website development to launch this global brand into the U.S. market.
Park Slope Print Copy Plus – Branding, social media, and digital marketing for a multi-generational print shop in Brooklyn.
North Fork Printing – Social media to showcase fast, high-quality printing services.
Event Venues & Entertainment
Progressive NY Boat Show – Digital marketing and branding strategies for event promotions.
North Fork TV Festival – Branding, strategy, and event coordination.
Peconic Bay Medical Center – Social media and event promotions.
Vineyard Farmhouse – Website and branding for an event venue, vacation rental, and wedding destination.