Case Studies
Client: Love Lane Kitchen
lovelanekitchen.com
Services Provided:
Website Design & Development, Digital Marketing, Social Media, Email Marketing, Branding & Graphic Design.
Challenge:
Love Lane Kitchen started as an empty restaurant on a quiet, beautiful lane and needed a strong digital presence to attract both locals and visitors to its cozy spot. The goal was to establish a recognizable brand, drive foot traffic, and create an engaged online community.
Solution:
By designing and developing a user-friendly website optimized for local SEO, I ensured Love Lane Kitchen was easily found by customers searching for Mattituck restaurants, farm-to-table dining, and North Fork brunch spots.
I built a strong digital presence through:
Social Media Strategy: Showcasing daily specials, events, and behind-the-scenes moments to connect with food lovers.
Email Marketing: Engaging campaigns that kept customers returning for seasonal menus and special promotions.
Visual Branding: Eye-catching graphics and an aesthetic that reflected the charm of Love Lane Kitchen.
Local SEO & Web Optimization: Ensuring high visibility in Google searches for terms like “best breakfast in Mattituck” and “North Fork farm-to-table restaurant.”
Results:
Increased foot traffic, making Love Lane Kitchen a staple in the North Fork dining scene.
A loyal online following and consistent engagement on social media.
Strong email marketing performance, leading to repeat customers and seasonal rushes.
A digital and physical community presence that has thrived for over 15 years.
Love Lane Kitchen remains a beloved North Fork destination thanks to a strategic mix of web design, digital marketing, and community-driven branding.
Client: North Fork Animal Welfare League (The League)
northforkanimalwelfareleague.org
Expanding Reach & Increasing Adoptions
Services Provided:
Website Design & Development, Digital Marketing, Social Media, Email Marketing, Branding & Graphics
Challenge:
The North Fork Animal Welfare League (NFAWL), a no-kill shelter with locations in Southold and Riverhead, needed a clear and engaging digital strategy to connect potential adopters with animals in need. I designed and developed their website to highlight adoptable dogs and cats, streamline the adoption process, and inform the community about fundraisers and events.
Solution:
I designed and developed a user-friendly, SEO-optimized website to streamline the adoption process and showcase available pets in both Southold and Riverhead.
Key digital marketing strategies included:
Clear Adoption Pathways: Making it easy for visitors to find and adopt dogs and cats from both locations.
SEO & Local Search Optimization: Ensuring the shelter appeared in searches for “North Fork pet adoption,” “Long Island animal rescue,” and related terms.
Social Media Growth: Engaging content featuring adoptable pets, success stories, and shelter events to drive awareness and increase followers.
Email Marketing Campaigns: Informing supporters about adoption events, fundraisers, and shelter needs.
Fundraising & Event Promotion: Using digital channels increases participation in annual fundraising events.
Results:
Significant increase in adoptions from both Southold and Riverhead locations.
Expanded follower base across Long Island, raising awareness for pet rescue.
Higher engagement on social media, leading to more donations and volunteer sign-ups.
Improved communication with the community through email marketing.
By combining strategic web design, digital marketing, and social engagement, The League has strengthened its impact—finding homes for more animals and rallying the community behind its mission.
Client: Peconic River Herb Farm
prherbfarm.com
A Digital Overhaul for a Thriving Multi-Faceted Business
Peconic River Herb Farm is a family-owned nursery specializing in native plants, herbs, and garden supplies. It also serves as an event venue for weddings, live music, and photography sessions. With its picturesque landscapes and diverse offerings, the farm needed a website that could clearly present all aspects of the business while streamlining operations.
Challenges:
The existing website was outdated and did not effectively showcase the nursery, event venue, or photography opportunities.
There was no efficient booking system for scheduling wedding venue tours, photography sessions, or private gardening consultations.
Event ticket sales were handled manually, creating inefficiencies and limiting growth.
The business had low visibility in search engines, making it harder to attract new customers.
Solutions:
Website Redesign & Development – Created a modern, easy-to-navigate website that highlights the farm’s nursery, events, and venue spaces, ensuring all aspects of the business are well-represented.
Automated Booking System – Implemented an online scheduling system for consultations, photoshoots, and wedding inquiries, reducing administrative work and allowing customers to book with ease.
E-Commerce & Ticketing Integration – Developed an online ticketing system for live music events, allowing for seamless sales and event management.
SEO & Digital Strategy – Optimized content with local keywords to improve search engine rankings and attract wedding planners, photographers, and garden enthusiasts.
Enhanced Visual Storytelling – Designed a photo-rich website that conveys the farm’s beauty, making it a compelling destination for visitors.
Results:
This comprehensive digital transformation increased website traffic, streamlined business operations, improved customer engagement, and boosted event attendance, venue bookings, and plant sales—solidifying Peconic River Herb Farm as a premier North Fork destination.
Client: Custer Institute & Observatory
custerobservatory.org
Custer Observatory: A Digital Transformation for Long Island’s Oldest Observatory
Custer Observatory, Long Island’s oldest observatory, is a hub for astronomy enthusiasts featuring state-of-the-art telescopes, antique collections, and a rich history of exploration. However, its website was outdated and lacked the functionality needed to engage visitors, manage events, and highlight its mission.
Challenges:
The website was outdated and difficult to navigate, making it hard for visitors to find event details, membership options, and historical information.
Event ticketing for live music under the stars and astronomy nights was not user-friendly, leading to missed opportunities for attendance.
Many visitors were unaware that public stargazing sessions were only available on Saturday nights, leading to confusion.
The Observatory needed a way to attract new members and volunteers to support its mission.
Solutions:
Website Redesign & Development – Created a modern, user-friendly website that clearly presents the observatory’s history, technology, and events while improving accessibility.
Streamlined Event Ticketing – Integrated a seamless online ticketing system, making it easier for visitors to purchase tickets for live music events, lectures, and stargazing nights.
Clear Communication of Visiting Hours – Designed a bold, attention-grabbing section to emphasize that public viewing nights are held only on Saturdays, reducing visitor confusion.
Membership & Volunteer Portal – Developed an informational and sign-up portal to encourage new memberships, donations, and volunteer participation.
SEO & Digital Strategy – Optimized the site with local and astronomy-related keywords, increasing online visibility and engagement.
Results:
Custer Observatory has the tools to attract more visitors, boost event participation, and grow its membership base. As more users engage with the site, the impact of these changes will continue to be measured.
Client:
Kait’s Angels
kaitsangels.org
Services Provided:
Kait’s Angels, a 501(c)(3) nonprofit organization, was founded in memory of Kaitlyn Doorhy to uplift the North Fork community by offering financial aid, emotional support, and essential services to those facing life’s challenges. As their reach and impact grew, their website needed to evolve to reflect their expanding philanthropic efforts, well-attended events, and volunteer opportunities.
Challenges:
The original website, last rebuilt in 2020, no longer met the needs of the expanding organization.
The site needed to clearly highlight their events, fundraising efforts, and community support programs.
Volunteer coordination, event ticketing, and donation processing required a more streamlined and user-friendly system.
The organization’s brand identity and messaging needed refinement to better tell their story and engage supporters.
Copywriting updates were necessary to clearly articulate Kait’s Angels' mission, impact, and ways to get involved.
Solutions:
Website Redesign & Development (2025) – Created a modern, structured, and SEO-optimized website to effectively communicate Kait’s Angels’ mission, programs, and impact.
Advanced Volunteer & Event Management – Integrated automated forms, ticketing systems, and an interactive event calendar to make sign-ups and participation seamless.
Graphic Design & Brand Evolution – Designed T-shirts, social media graphics, posters, banners, and promotional materials to strengthen brand recognition and event engagement.
Email Marketing & Social Media Strategy – Developed targeted email campaigns and dynamic social content to grow community involvement and increase donations.
Copywriting & Messaging Refinement – Crafted engaging, emotionally compelling, and SEO-friendly content to tell Kait’s Angels’ story, outline their impact, and encourage support through volunteering, donations, and event participation.
Impact:
With a revitalized digital presence, Kait’s Angels now has a scalable, user-friendly platform that empowers volunteers, streamlines donations, and enhances event participation. Their growing community engagement ensures that Kaitlyn’s legacy continues to make a lasting impact on the North Fork and beyond. The updated copywriting and messaging now provide a clear and compelling call to action, inspiring more people to join, donate, and participate in their mission.
Client: Chiikawa
chiikawaofficial.com
Bringing a Global Brand to the U.S. Market with a Seamless Digital Experience
Client Overview
Chiikawa Official is an internationally recognized brand known for its minimalist, one-dimensional aesthetic and distinct character design. As the brand expanded into the U.S. market, it needed a website that preserved its signature style while ensuring functionality for an American audience.
Challenges
Maintaining the Brand’s Unique Design Aesthetic
The brand's signature flat, one-dimensional graphic style required a website that felt authentic to the original design while still functioning smoothly.
Adapting for U.S. Market Expectations
The website had to cater to English-speaking users while keeping the same simplicity and charm as the original version.
Balancing Form & Functionality
The site needed e-commerce capabilities, clear navigation, and a seamless user experience while staying true to the designer’s vision.
Solutions
Custom Web Development
Developed a website that retained the brand’s signature look while ensuring smooth navigation, fast load times, and mobile responsiveness.
Maintaining One-Dimensional Design Integrity
Ensured that the graphic elements, layout, and typography remained consistent with the brand’s original aesthetic.
Optimized for U.S. Users
Implemented localized content, clear product categorization, and a streamlined checkout process to enhance the American user experience.
Results
Successfully launched Chiikawa Official’s U.S. website, maintaining brand integrity while ensuring functionality and accessibility for the American market.
Website performance optimized, with a clean, engaging, and on-brand interface that supports sales and brand growth.
Long-term client relationships + Helping small businesses grow
Client Portfolio & Industries Served
With nearly two decades of experience in digital marketing, web design, and brand strategy, I’ve helped businesses grow and evolve in an ever-changing digital landscape. While my expertise spans 15+ years, I focus on the last five years of client work to showcase the most relevant and impactful projects. My approach blends proven strategies with the latest digital trends, ensuring that each business I work with gets a modern, results-driven presence.
I take pride in building long-term relationships, adapting to each client’s evolving needs, and refining their digital presence as their business grows. Many of my clients have trusted me for years, returning as their goals expand and industries shift.
Hospitality & Food Industry
Love Lane Kitchen – Website design, social media, email marketing, and branding strategies to enhance community engagement and business growth.
Love Lane Market – Created an online presence showcasing specialty foods and market offerings.
Ali Katz Kitchen – Designed an updated website to highlight baked goods and pantry items.
Old Mill Inn – Developed digital strategies, brand identity, graphic design, web design, email marketing, and social media management to elevate this historic waterfront inn.
Pizzetteria Brunetti – Complete branding, digital marketing, and website design from launch through growth.
Braun Seafood – Digital marketing, graphic design, and logo redesign to support retail expansion and fresh seafood promotions.
SerendipiTea – Social media strategy and content for wholesale and retail tea brand.
Chiikawa Official – Website development to launch this global brand into the U.S. market.
Touch of Venice – Website design and development for an authentic Italian restaurant, optimizing for local search.
Construction & Trades
Quarty Construction – Online platform to showcase construction projects and capabilities.
Drill Construction – Website development to highlight expertise and completed projects.
Seifert Construction – Website design, social media, email marketing, copywriting, and print advertising.
Boeckman Construction – Branding and digital strategies for business growth.
RLB Plumbing – Website design for easy access to services and inquiries.
North Fork Sights, Bites, and Flights – Website design and copywriting for this Long Island tour company.
Dart’s Christmas Tree Farm – Website design, event branding, promotions, and social media marketing.
Nursery & Landscaping
Glover Perennials – Online catalog, plant database, and logo redesign for a wholesale nursery.
Peconic River Herb Farm – Website highlighting native plants, live music events, and wedding venue offerings.
Hamptons Landscaping – Digital presence to promote high-end landscape design services.
Nonprofits & Community Organizations
Kait’s Angels – Website development and digital marketing to support fundraising, ticketing, events, and community programs.
North Fork Animal Welfare League – Website redesign to enhance adoptions, volunteer engagement, and community outreach.
Custer Observatory – Modern website to promote events, stargazing programs, and membership opportunities.
HUGS – Engaging digital strategy to support youth education and prevention programs.
Long Island Addiction Resource Center – Website design providing accessible resources and crisis support.
CAST – Social media and email marketing for community engagement.
Professional Services & Authors
The Music Project – Branding for a music, arts, and stargazing initiative.
Hospitality Within Consulting – Website showcasing hospitality management expertise.
Bethanny Orrick – Website design for a spiritual and personal coach.
Fish The Fork Charters – Digital marketing and web design for North Fork fishing charters.
Sail Hamptons Charters – Web design, development, and digital advertising for a premier sailing charter.
Easterly Sailing Charters – Website design for a luxury sailing charter service.
Brick Cove Marina & Events – Social media, event promotions, email marketing, and web design.
Lighthouse Court Reporting – Professional website for a legal services firm.
Sandra V. Saiegh – Website and branding for an estate planner.
Seiden Krieger Executive Search Consultants – Website design and development for a high-level recruiting firm.
Bia Lowe – Website design for author and poet.
Irvina Lew – Website development for a travel writer and published author.
Retail & E-Commerce
Padlette – E-commerce website for a unique paddleboard accessory.
Arni – Digital presence and branding for an independent retail brand.
Renee’s – Website and marketing for a boutique fashion and home store.
Hiro Clark – Digital marketing and advertising strategy for a luxury retail brand.
Chiikawa Official – Website development to launch this global brand into the U.S. market.
Park Slope Print Copy Plus – Branding, social media, and digital marketing for a multi-generational print shop in Brooklyn.
North Fork Printing – Social media to showcase fast, high-quality printing services.
Event Venues & Entertainment
Progressive NY Boat Show – Digital marketing and branding strategies for event promotions.
North Fork TV Festival – Branding, strategy, and event coordination.
Peconic Bay Medical Center – Social media and event promotions.
Vineyard Farmhouse – Website and branding for an event venue, vacation rental, and wedding destination.
Sail Hamptons – Web design, development, and digital advertising for a premier sailing charter.